Products that are so good you have a hard time imagining your life without them in it. That’s right, folks, we’re talking serious business here!
The beauty industry is abuzz with newness on a daily basis—product releases, reformulations, too-good-to-be-true claims, the latest and greatest ingredients to be utilized in personal care products… I want to try it all. You want to try it all (don’t lie, you know you do). Such is the plight of a skincare enthusiast! Despite having but one face, limited—probably—funding to fuel our addiction, and willfully ignoring those who say ludicrous things like “a simple routine is better!”, we are still swayed by this ever-unfolding newness. Finishing products is a cathartic experience. Even if we enjoyed using whatever it is we finished, that moment is extremely palatable for some reason. Maybe it’s the feeling of starting something fresh? And that’s typically the case among us enthusiasts—we move on to a totally new product altogether. The exceptions to this pattern would be products I deem to have *drum roll* THE REPURCHASE FACTOR! Admittedly, said products are few and far between, but please let me elaborate…
Take a look at your current skincare stash (I’ll wait). I bet there is at least one product in your rotation that you have purchased more than once. Why? Because it has the Repurchase Factor. This is the X factor of the beauty world. It’s the faithful stalwart that won’t go down without kicking and screaming. The product you reach for when something has gone badly wrong with your skin and you need reliability more than you need flashy results. The product that induces nervous perspiration when you see it’s nearing its end! The product that if the manufacturer ever discontinued you wouldn’t hesitate to pen a missive to end all missives. Regardless of circumstance, you need to have this product in your life, not only for what it does, but for how it makes you feel. We’re getting metaphysical up in this b****! I think I’ve made myself clear, no?
Leave a comment below and tell me what product(s) you use that have the Repurchase Factor—the foot soldiers of your beauty arsenal! I’d love to know. For extra credit, you can post a picture of these products on Instagram and use the hashtag #RepurchaseFactor so our lovely blog and Instagram buddies can have a browse!
Until next time…